Senior Partner of One of the World’s Largest Law Firms
SAN MARINO, CA — I write with joy this testimonial to Albert Rogers whose strategic approach to marketing our home worked out so well for us. His innovative integration of management consulting methods ultimately contributed to our having achieved more than a 50% premium in the selling price per square foot versus the comparables. Mr. Rogers masterfully positioned our property, located in the Estate District of San Marino across from the Huntington Library & Gardens, to appeal to the target high-end buyer, produced an exquisite 50-page oversized book as the property brochure, oversaw production of a professional video, and prepared a 20-page detailed bound report analyzing the local market and individual comparables to help communicate our property’s relative qualities and advantages to buyer’s agents and appraisers alike. And he got us under contract at very near the asking price of $6.588M in less than seven weeks with no sign on the lawn that might have prompted random visitors to approach our home uninvited. Mr. Rogers is a consummate professional with an all-encompassing passion for achieving superior outcomes for his clients.
Wealth Advisor to High Net-Worth Individuals and Families
SAN MARINO, CA — Quite simply, Albert B. Rogers delivers truly exceptional results for his clients. Albert did not simply “take the listing” for my property, but through his unique approach in “thinking outside the box,” he completely re-envisioned my home and re-positioned it to compete with homes located in a much more exclusive high-end estate area within San Marino, an exclusive suburb of Los Angeles.
And, despite my property being located on a busy street across from both an elementary school and a church, another property that was located nearby — on a quiet street behind mine — sold shortly before my house went on the market, for only $1.5M — well-below my list price of $2.88M. Nonetheless, Albert’s re-positioning of my property muted the impact of this sale on the value of my property, which still sold for $2.9M, representing a 61% premium over this comparable, as adjusted.
Even more illuminating is a comparison between the sale of my property and one located in unquestionably one of the best locations within the Premier Estate area of San Marino, on a very quiet street adjoining the idyllic Huntington Library & Gardens. This house was both larger than mine and on a lot more than twice the size — and in a far superior location, next to two private four-acre and five-acre estate properties. Despite these differences, Albert still sold my home for $100,000 more.
Retired Couple Moving Out-of-State
FULLERTON, CA — On the recommendation of a relative who has used Albert Rogers on more than half a dozen real estate transactions, we hired Albert to sell our home, which my parents bought new in 1950 and in which I grew up, and later inherited. Our property had a double-size lot compared to most of the other homes in our neighborhood, along with a swimming pool and guest room with bath attached to our garage. The challenge we faced was trying to extract the value of these special amenities. Compounding this challenge was that a home adjoining ours with essentially the same size lot and same size home sold for only $450,000 just a few months before we planned to list ours. Thankfully, we hired Mr. Rogers, who applied his marketing savvy to our property: positioning it to be on par with properties in more expensive neighborhoods, advising us regarding space-clearing, de-personalizing, and staging; and producing a gorgeous 8-page full-size professional brochure emphasizing the special aspects of our property. With his guidance, we succeeded in selling our property in less than 40 days for $690,000, well above our most optimistic scenario, and representing more than a 50% premium above this adjoining comparable. We could not have been more pleased with the entire selling process and especially the outcome. Albert has so many gifts, and we have been blessed to have him in our lives. We thank him for sharing his heart and his passion in his work, and we will always have fond memories of this journey together. We would highly recommend Albert to any of our family, friends, or colleagues.
Chief Executive Officer
RANCHO SANTA FE, CA — Albert B. Rogers has represented my wife and me as our agent for both buying and selling our homes, and he has helped our family, friends, and clients all of whom praise him for his process and results. Albert embraces a novel approach to real estate that is highly analytical and strategic, and which has produced very favorable outcomes for both our clients and us. In our most recent home purchase, he identified a unique estate property in Rancho Santa Fe that was listed below market value, and successfully negotiated yet a further 5% reduction in price. Our home has an elevated location above the treetops, affording 270-degree endless views with almost no other homes in sight, except for another estate across the street, listed at the time for $22.5M. I mention this neighboring property to exemplify part of Mr. Rogers' strategic approach to real estate, which includes identifying properties surrounded by more expensive ones. And, despite the favorable results to his clients, he earns the respect of the counter parties and agents for his impeccable integrity and expertise. Sophisticated clients highly value Albert’s expertise, insights, and professionalism, and less-experienced clients would welcome his gentle hand-holding that helps them feel more comfortable with the home selling or home buying process, and more confident in the decisions they will be making.
Retired Private Real Estate Investor
HERMOSA BEACH, CA — After receiving an unsolicited offer on our beach house in Hermosa Beach, CA, we were advised by two agents we had used in the past, that the offer was a very good one and that we should accept it. We decided to bring in real estate market expert Albert Rogers to determine the true market value of our property so we could respond appropriately. He performed a very detailed market assessment, which indicated that our property was worth considerably more than what was offered. Because of his analytical and negotiating skills, Albert succeeded in increasing the purchase price by 20% or $300,000. We could not have been more pleased to have Albert representing us and ensuring that our family's best interests were being fulfilled.
Albert is unique among real estate agents. His market insights and strategies are refreshingly innovative and effective, and, coupled with his unswerving devotion to acting in the best interests of his clients, set him apart in a field that could really use more agents like him. He goes far beyond expectations and does whatever is needed to assist in closing escrow.
We would highly recommend Albert to any and all of our friends, family members, and colleagues. He has proven himself to be an extremely intelligent, market savvy, and competent real estate broker. After having worked with him, we could not imagine using anyone else.
Ph.D. Psychologist, Owner/Director of Mental Health Practice
LAGUNA BEACH, CA — I want to thank you wholeheartedly for your professional integrity, your business savvy, and your unflappability in the face of all the little annoyances and labyrinthine processes of selling a home! You made the process of selling my home, where I lived for more than thirty years, stress-free from the beginning to the end. And, you were very understanding of the emotional aspect of selling such a unique property. It was time to give someone else the opportunity of living in this irreplaceable property. I needed someone who knew its value, and had the professionalism and the contacts to make a happy match. I have tremendous respect for you and your intelligence. I have owned a number of properties (including two others in this same neighborhood), and have had dealings with other Realtors over the years, and felt the job of a Realtor was to help me realize the full investment potential of my property and to minimize the stressful aspects of the transaction; instead, my experience in dealing with these other Realtors often brought on more stress into my life. Your work ethic, knowledge, and directed energy made it a real pleasure to work with you. I would use you in any real estate transaction that comes my way, as I did with the purchase of my new home! Thank you again.
Private Investor
CALABASAS, CA — My wife and I sought to purchase a premier property in an upscale community within relative proximity to Los Angeles, offering privacy, serenity, security, and phenomenal views—but without our having to pay a premium for them. Albert Rogers found just such a property for us in a gated community located directly on the golf course of the Calabasas Country Club and situated on an elevated private setting centered on a lake and overlooking beautiful mountain views. The extreme privacy of the location in combination with its stunning views was an almost impossible combination to achieve, prompting Mr. Rogers to act quickly to secure the property for us. His negotiating strategy both pre-empted a bidding war and achieved a significant reduction in price. In fact, during the escrow, another buyer offered $100,000 above the asking price of $1.3M. Ultimately, this was the perfect property for us, as we could not find another one with such impressive views and privacy at even twice or three times the price. Mr. Rogers personally managed the transaction to a quick and smooth close, and we are ever so grateful for his expertise and professionalism, which not only enabled us to fulfill our difficult objectives but also produced instant equity for us right from the start. We highly recommend Mr. Rogers to our family members, friends, and clients alike.